Do you think the idea of spring break is marketed to students?
The idea of spring break is constantly marketed to students. With the technology and social media that is present in our society today, it makes it even more of a big deal. With facebook, twitter, and other social media networks all marketing the perfect spot for spring break such as cancun or even southern florida. I agree with Will when he states that this has become treated almost as a national holiday with companies and organizations banking in on these students who are willing to spend large amounts of money in order to party and be in the warm weather exclusively while being with a group of friends and/or family. I have personally gone to Florida twice now for spring break and both times I have gone the prices of alcohol as well as food have been substantially higher during spring break than in any other week. The reason being is the bars and restraunts know that spring break is a high demand week and no matter what the price is, the consumers will buy it with the idea that "hey its spring break".
What marketing techniques should these bars and restraunts use to be more effective?
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