Response to Nicoles Dr Pepper entry

I agree with your statement that clearly the target market for this product is men because the promotional side of the product has been pushing to TV stations as well as magazines that are more masculine based. I also agree with the notion about people not wanting to drink diet as opposed to the real thing because studies have shown that diet soda is in fact "worse" for you than regular soda. In general, men are more likely to drink soda than woman so in that regard I believe Dr. Pepper is marketing to the right people by trying to create a product just for men. I don't think its a bad thing to target just men in this scenario, however to market that the product is only intended for men is going to hurt them.

What would happen if Dr. Pepper introduced a product that was "for women" or "not for men".

Product Concepts

As discussed in chapter 10 of the book, there are many ways for a company to "brand" a product to the market. The most common way would be individual branding which would mean using different brand names for different products, but within the same company. For example Nike makes several different sneakers under different brand names such as, Nike Air Force, Nike Air Max, and Nike Air Huarache. There is also family branding in which a company markets several different products under the same brand name, example being Apple which uses its brand and logo to help consumers find its product easier. The last branding strategy would be co-branding, when two or more brand names are on a single product. An example of co-branding would be a box of Betty Crockers brownie mix, which markets that every box conatains hershey's chocolate syrup.

Which of the three discussed forms of branding would be the most successful in a target market for Generation Y's?