Response to Tammy Chou's question on John Smith

Do you think there is a benefit over laying off employees as opposed to cutting wages? If you were the owner of a company, would you have more than one plan? What would it be?

I think there would be a large benefit of laying off the employees over cutting wages because either way your going to effect the workers. You dont necessarily need a large number of employees. In todays world managers and owners are more likely to lay people off than to cut wages, its just the reality. If I were owner of the company Im not sure I would have a plan for such a small company. I would definitely deny the offer of selling my employees names to the car company. I think it breaks the laws of ethics.
Are ethics as important in todays business world as they once were?

Marketing Research

As explained in chapter 9 marketing research objective is the specific information needed to solve a marketing research problems; the objective should be to provide insightful decision making information. Marketing research enables companies to check how a product is faring in the market and if it needs changes or touch-ups. Because we live in such a technology dominated worl the internet plays a huge role in marketing research. More than 90 percent of America's marketing research companies conduct some form of online research. It has even replaced computer-assisted telephone interviewing as the most popular form of data collecting.

Why would online focus groups be advantageous to a marketing research company?

Response to John Smith

I believe that this is a very commen dilema in todays world. Every industry is becoming so competitive with the economy suffering. Smaller businesses are struggling to compete with the large corporations who are beginning to take over. When businesses are in need owners will go to extreme lengths to make something happen. If the business was running smoothly, I would say the owner wouldnt be doing anything wrong by selling the names, but because the business is struggling taking that money wouldnt be beneficial to these employees because eventually the business would crash. Taking the money would only create a temporary fix for the lack of revenues.