Response to Katie O'Hurley's AT&T question

I think that Budweiser did that a while back with the "Wazzup" commercials. I think that they were a huge hit with consumers and people who watched TV thought it was funny. I dont know if there were any numbers revealed that can back that but I believe its pretty similar to what AT&T is doing but also to a completely different target market. I personally loved the Budweiser commercials and think the new AT&T ones are hilarious.

Why do you think commercials like these are so effective, especially when they dont have anything to do with the product?

Marketing Channels -Airways

Marketing Channels connect producers with consumers for a product. The main point of marketing channels is to make the product available for consumer needs.Marketing Channels is involved with one of the 4 P's of the marketing mix and is a useful tool for management. Marketing channels affect promotion as well as advertising. For an Airline they can have many different channels to get the plane tickets to the customers inclduing: travel agents, calling the airport/airline, airline offices, online websites(ex. kayak), or at an airport. In the airline industry these marketing channels are extremely important. You see a lot of commercials advertising airline tickets, not necessarily specific companies but different websites such as kayak or expedia. A main advantage that an airline company would have is that the marketing channel doesnt take nearly as long to get from the producer to the consumer because the company usually directly sells the tickets to individual consumers.

Marketing Channels are a very important part of every business.Which one of the above listed marketing channels is the best for an airline company? Why?