Are customer satisfaction and customer value interdependent or mutually exclusive?

Customer value and customer satisfaction are interdependent. Although a product or service might be necessary for a customer where it would be considered "value" doesnt mean that the customer will be necessarily satisfied with the outcome or final product. In order to obtain customer satisfaction, the seller must focus on the customers wants/needs to be successful and/or profitable. To obtain customer satisfaction, relationship marketing would be a very good strategy to use. Relationship marketing is a marketing strategy that emphasizes customer satisfaction and retention, rather than focusing on sales transactions.