Response to Nicoles question on infomercials

I think infomericals are very annoying but I too get sucked into them most times. I find myself watching them and thinking how stupid they are but then I realize that they succeeded in trying to garner my attention. When infomercials come on I usually change the channel because I think they are a waste of time . Although they usually annoy me, sometimes the products they are selling are pretty funny.

What is your favorite or least favorite commercial?Why?

Social Media and Promotion

Promotion is a very important part of selling the product/service. There are many different ways a company can promote its product to the public. I think that social media is the most effective way because it isnt as aggressive as say a survey would be. With todays world being dominated by social media this gives companies an opportunity to connect with many potential customers on a consistent basis. People are constantly on their phones and laptops so this constant reminder of a product or products gives the companies promoting their products through social media a competitive advantage in the market. Contests are also a great way for a company to promote its product and with consumers online all the time this gives companies a chance to combine these two promotional strategies into one. This may not be as successful because for me personally when I see a contest online I ignore it, assuming its spam or some kind of virus.

Although social media is a great way to promote a product, in what ways would it be unsuccessful?