Response to Kaley DeBoer's question about commercials

I think the most rediculous commercials are the state farm commercials with the jingle followed by a wish and it coming true. These commercials are advertising an insurance company and the commercials insinuate that when in a bad spot you can teleport with your insurance agent completely goes beyond the point of trying to convince a consumer to buy your insurance. Another commercial that came to my mind with this question was the toyata commercials that were able to push a car up the mountain or do snowboard tricks, and even help a plane land.

Why do you think a company would make a commercial that completely ignores the product its trying to advertise?

Supply Chain Management

In Chapter 14 the key processes of supply chain management are pinpointed. There are eight critical business processes that are identified which supply chain managers must focus on to obtain success: Customer relationship management, customer service management, demand management, order fulfillment, manufacturing flow management, supplier relationship management, product development and commercialization, and returns management. Supply chain management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption.

Which of the eight processes are most important to the supply chain management?