Response to Matt Sobocinski's post

In what scenario would a customer get the product or service and not be happy with it, but then there are satisfied with the company?

My first reaction to this question was that there is virtually no scenario where a customer would be unhappy with a product/service but then be satisfied with the business/company in which it was provided by. However I believe that there is a small window of businesses and companies that can provide products or services to consumers that may not meet the consumers values, wants and needs. I believe that Hotels and Resorts are an example of where this could be true, as well as Disney World.
Think about all of the complaints you here from consumers about waiting in lines all day in the scorching heat of Orlando, but yet you rarely hear of people saying that their particular experience in Disney was a fail or did not meet their standards. Im not saying this is true of every consumer but I do believe that a consumer can be satisfied with a company even if the product or service did not necesarily meet the wants/needs of the consumer.
Think about this question flipped around.
Do you think a consumer can get a product/service that they are satisfied with, but then not be satisfied with the company/business?

Response to Evan Millers "Can you think of how customer value and satisfaction can be used in producers business plan rather than the consumers idea of price, quality, and need?"

Can you think of how customer value and satisfaction can be used in producers business plan rather than the consumers idea of price, quality, and need?

Most producers business plans are going to focus on the consumers wants and needs. This will definitely vary considering the target market they are after, or based upon which product(s) or service(s) they are trying to sell. Most every business most important aspect is the consumer. One way I think that customer value and satisfaction can be used is by introducing new products that can be beneficial.

When consumers purchase a product and/or service, they have predetermined expectations for what that product/service will be like. In order to achieve customer satisfaction, you must know what exactly the customer values. This will vary based on the target market you select. I believe that there are ways these two can be used in business plans rather than the main marketing idea of the four P's.

Which one(s) of the four P's do you consider the most important when it comes to selling a product/service?

Do you pay for the food or the atmosphere when you go out to eat?

Going out to eat is can be considered a luxury, however I believe in the U.S. it is more of a norm than anything else. When going out i fully believe that you pay for the atmosphere rather than the food. For example if your picking between to steakhouses, one is located in a city, and the other located right on the beach. There is no doubt in my mind that your bill will be quite a bit higher if you chose to eat by the beach. The reason being is the setting, the relaxtion. I believe that in our country people dont go out to eat for a good meal, but rather a good time. Going out gives people a chance to leave their stress from home or work behind for the night. Another example could be going to the same restraunt such as Applebees or Longhorn but in different locations, you would certainly pay more money going to one of these restraunts in New York City as compared to Keene.

Why wouldnt people being paying more for the food than the atmosphere?