Response to Evan Millers "Can you think of how customer value and satisfaction can be used in producers business plan rather than the consumers idea of price, quality, and need?"

Can you think of how customer value and satisfaction can be used in producers business plan rather than the consumers idea of price, quality, and need?

Most producers business plans are going to focus on the consumers wants and needs. This will definitely vary considering the target market they are after, or based upon which product(s) or service(s) they are trying to sell. Most every business most important aspect is the consumer. One way I think that customer value and satisfaction can be used is by introducing new products that can be beneficial.

When consumers purchase a product and/or service, they have predetermined expectations for what that product/service will be like. In order to achieve customer satisfaction, you must know what exactly the customer values. This will vary based on the target market you select. I believe that there are ways these two can be used in business plans rather than the main marketing idea of the four P's.

Which one(s) of the four P's do you consider the most important when it comes to selling a product/service?