Response to Will's post on Spring Break

Do you think the idea of spring break is marketed to students?

The idea of spring break is constantly marketed to students. With the technology and social media that is present in our society today, it makes it even more of a big deal. With facebook, twitter, and other social media networks all marketing the perfect spot for spring break such as cancun or even southern florida. I agree with Will when he states that this has become treated almost as a national holiday with companies and organizations banking in on these students who are willing to spend large amounts of money in order to party and be in the warm weather exclusively while being with a group of friends and/or family. I have personally gone to Florida twice now for spring break and both times I have gone the prices of alcohol as well as food have been substantially higher during spring break than in any other week. The reason being is the bars and restraunts know that spring break is a high demand week and no matter what the price is, the consumers will buy it with the idea that "hey its spring break".

What marketing techniques should these bars and restraunts use to be more effective?

Corporate Branding taking over America

This article was very interesting and made me really think about what I look for when purchasing a product or service. The world as a whole has come to be all to familiar with popular brands as we buy what we like. The example about the coffee shop that Starbucks had opened up was good evidence that people buy (or dont buy) products because of a certain brand name. If that starbucks had its name on the front it would have lost some customers, but also it would have gained a bunch more due to its popularity. I believe that even if some of the most popular brands and products used this strategy, there wouldn't be a significant change in the sales because people are already familiar with the product and already know whether or not they like it. In America anything with a popular brand or logo on it will sell. Some of the most successful companys have the most popular brand names or logos. Nike has the "swoosh", Gatorade has the "G" symbol with a lightning bolt, and Red Bull energy drinks have the two bulls going head to head at one another.

What do you think the results would be if a smaller company such as Dr. Pepper would try a strategy like this?