This article was very interesting and made me really think about what I look for when purchasing a product or service. The world as a whole has come to be all to familiar with popular brands as we buy what we like. The example about the coffee shop that Starbucks had opened up was good evidence that people buy (or dont buy) products because of a certain brand name. If that starbucks had its name on the front it would have lost some customers, but also it would have gained a bunch more due to its popularity. I believe that even if some of the most popular brands and products used this strategy, there wouldn't be a significant change in the sales because people are already familiar with the product and already know whether or not they like it. In America anything with a popular brand or logo on it will sell. Some of the most successful companys have the most popular brand names or logos. Nike has the "swoosh", Gatorade has the "G" symbol with a lightning bolt, and Red Bull energy drinks have the two bulls going head to head at one another.
What do you think the results would be if a smaller company such as Dr. Pepper would try a strategy like this?
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