I agree with your statement that clearly the target market for this product is men because the promotional side of the product has been pushing to TV stations as well as magazines that are more masculine based. I also agree with the notion about people not wanting to drink diet as opposed to the real thing because studies have shown that diet soda is in fact "worse" for you than regular soda. In general, men are more likely to drink soda than woman so in that regard I believe Dr. Pepper is marketing to the right people by trying to create a product just for men. I don't think its a bad thing to target just men in this scenario, however to market that the product is only intended for men is going to hurt them.
What would happen if Dr. Pepper introduced a product that was "for women" or "not for men".
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