I think that Budweiser did that a while back with the "Wazzup" commercials. I think that they were a huge hit with consumers and people who watched TV thought it was funny. I dont know if there were any numbers revealed that can back that but I believe its pretty similar to what AT&T is doing but also to a completely different target market. I personally loved the Budweiser commercials and think the new AT&T ones are hilarious.
Why do you think commercials like these are so effective, especially when they dont have anything to do with the product?
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