Response To Rolands post

How do emotions factor in your buying decision?

 

I believe emotions play a huge factor into most buying decisions, especially when what you are considering is a personal product. Most people are annoyed by commericals or dont even bother to pay attention to them but they are meant to cause a reaction in an individual whether it be positive or negative. When a person has a particular interest in an item or product there is a general sense of excitement about the product. The example that first comes to mind when I think about this question is when you go shopping and are having an inner-debate with yourself about whether or not to purchase the item. If you do not purchase the item you second guess your decision once you leave, thinking to yourself "I should have gotten that", or on the other hand you purchase the item and have a sense of happiness that arises from the purchase. In our era of technology I believe our emotions have a lot to do with anything we purchase because there are always "newer" and "better" items that arise causing an emotional reaction.

 

Whats more important in a buying decision, emotional value or price?